Connect with People
I create campaigns that do more than capture attention. They are designed to engage audiences in a clear, relevant, and human way.
MARKETING, BRAND, & CREATIVE, and growth STRATEGIST
Philippines · Working Globally
PORTFOLIO
Hi, I'm Lala. I build brands and marketing experiences that
feel clear, human
and ready to grow.
I bring strategy, content, and design together—using AI-powered tools to streamline workflows, improve efficiency, and help businesses turn good ideas into meaningful results.
My Guiding Principle
Marketing should help brands build meaningful connections with people.
See the Bigger Picture
Every campaign should be part of a cohesive strategy—one that connects each marketing effort to the brand’s identity, objectives, and growth.
Let the Brand Lead
Strong branding shapes how a business communicates and stands out across social media, content, email, websites, and integrated campaigns.
Selected Work
Ideas made visible.
A selection of brand, website and campaign work created for businesses across different industries and markets.
Meridiana Golf Swing
End-to-end Marketing System · Brand Building · Website · Social & EMAIL Content
Built the brand and marketing ecosystem for a Houston-based indoor golf simulator, from positioning and customer strategy to creative direction, website planning, digital marketing, and AI-powered workflows.
Platinum Creditplus Lending Corp.
End-to-end Marketing System · Brand Building · Website · Social & EMAIL Content
Designed and implemented end-to-end marketing systems for a Philippine financial institution, covering lead generation, client processing, retention, advocacy, and AI-powered automation.
Developed and managed an always-on marketing strategy for a Philippine-based cooking studio offering classes, pastries, and cakes—using social media content, email marketing, and performance-driven paid ads to generate inquiries, sales, and enrollments.
Lending Company
Brand Development OngoingBrand Building · End-to-end Marketing System · Website · UX · Socials Content
Developed a cohesive brand and marketing ecosystem for a Philippine lending company—from positioning and customer journey to website strategy, lead generation, content, and AI-powered automation.
No Strings Attached E-News
Brand Refresh OngoingWebsite Development · Editorial Content · SEO · Social Media
Developed and supported a WordPress-based e-news platform, bringing together website development, editorial content, SEO, social media, and contributor campaigns to strengthen its publishing system and audience reach.
More Selected Work
Creatives
A collection of presentation decks, social content, packaging, print materials, and logos created to translate brand strategy into clear, cohesive visual experiences.
Website Development
Websites built with
purpose.
A selection of websites I’ve developed across WordPress, Webflow, and Square Online—bringing together brand, content, usability, and business goals.
WordPress
Webflow
Square Online
Squarespace
01
Platinum Creditplus
Corporate lending website built for clearer information and a more accessible customer journey.
02
Meridiana Golf Swing
Indoor golf facility website supporting memberships, updates, and community engagement.
03
Baby Moby Store
WordPress e-commerce website created to present and sell baby products online.
04
Mark Henderson Leary
Personal brand website presenting business leadership insights, services, and resources.
05
Lending Company
Website Development OngoingA clearer, customer-focused lending website designed to build trust and simplify the borrower journey.
06
Berny Martin
Personal and professional brand website developed on WordPress.
07
Fashion Community Foundation
Nonprofit website supporting programs, initiatives, and community participation.
08
NSAEN
Content-led website developed to publish stories, features, and community-focused news.
09
Midwest Fashion Week
Fashion-industry website developed to showcase events, designers, and community initiatives.
What I Do
Strategy with substance.
Creative with purpose.
I build end-to-end marketing ecosystems that connect strategy, brand, creativity, technology, and performance.
Strategy & Brand
Marketing strategies, brand development, and performance insights that create clear direction and align every channel with business goals.
Web, SEO & Content
Thoughtful websites, SEO strategies, and conversion-focused content that improve visibility, usability, and the customer experience.
Creative, Social & Performance
Creative direction, cohesive design, social media management, and digital advertising that build awareness, engagement, and measurable growth.
Lifecycle & Automation
Email journeys, retention campaigns, and AI-powered workflows that nurture relationships, streamline execution, and support scalable growth.
My Process
Simple, thoughtful, collaborative.
A structured but flexible process that connects strategy, creativity, and execution from the first conversation to measurable growth.
Discover
I learn about the business, audience, goals, challenges, and opportunities to understand what success should look like.
Define
I establish the strategy, positioning, priorities, customer journey, and practical roadmap that will guide the work.
Build
I bring the strategy to life through the brand, website, content, campaigns, and marketing systems the business needs.
Optimize
I review performance, identify opportunities, and refine the work to improve results, efficiency, and long-term scalability.
Tools I Use
The right tools for
smarter execution.
A flexible toolkit that helps me move from strategy and creative development to execution, automation, and performance analysis.
Creative & Design
- Adobe Photoshop
- Adobe Illustrator
- Filmora
Website & SEO
- WordPress
- Elementor
- WPBakery
- Divi
- Squarespace
- Square Online
- Yoast SEO
- Rank Math
Email, AI & Automation
- Brevo
- MailerLite
- Mailchimp
- Zapier
- ChatGPT
Marketing & Analytics
- Meta Ads Manager
- Google Analytics
- Google Search Console
- HubSpot
Social, Sales & Productivity
- Pancake & Botcake
- Hootsuite
- ManyChat
- ClickUp
- Google Docs & Sheets
- MONDAY.COM
A Little About Me
I'm happiest where strategy and creativity meet.
I've worked in digital marketing since 2012, helping businesses shape their brands, strengthen their online presence, and build marketing ecosystems that support meaningful growth.
My background spans marketing strategy, brand development, social media, WordPress, content, email, paid advertising, design, analytics, and automation—so I naturally see how every moving part can work better together.
Beyond the Work
Creativity beyond
the brief.
Outside of marketing, I write reviews about the music I love, explore ideas through poetry, create short stories, and document my travels through videos and photography. These creative practices keep me curious, observant, and connected to the emotions that make stories—and brands—resonate.
Music Reviews
I write about the music I love—exploring the lyrics, emotions, production, and stories that make a song stay with us.
Travel Stories
Travel gives me new perspectives and stories to tell. I capture the places, details, and moments that stay with me through videos and photography.
Poetry
Poetry gives me space to distill thoughts and emotions into language that feels honest, intentional, and deeply human.
Short Stories
I enjoy building characters, moments, and imagined worlds that explore the choices, connections, and experiences that shape us.
Have a Project in Mind?
Let's create something
meaningful together.
I'm available for selected freelance projects, monthly retainers, creative collaborations, or full-time opportunities.
Based in the Philippines · Available for global projects